alphabeats Partners with SleepScore Labs to Advance Mental Performance Technology

Strategic collaboration combines music-driven neurofeedback innovation with world-leading sleep science platform

alphabeats, a leader in mental performance for athletes, announced today at CES a strategic partnership with SleepScore Labs, a global leader in sleep data, science, and technology trusted by Mattress Firm, NASA, Therabody, IFF, and other leading global brands. This collaboration will bring SleepScore's advanced sleep data and analytics into alphabeats' neurofeedback platform, creating a comprehensive and robust approach to performance training and recovery.

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"We all know how important quality sleep is to performing at your best, but the tools to understand this connection haven't been widely available," said Jorrit DeVries, CEO of alphabeats. "SleepScore Labs brings world-class scientific expertise and shares our commitment to rigorous validation. Together, we're helping athletes and performers train smarter by connecting the dots between mental fitness and quality sleep."

SleepScore Labs brings extensive scientific validation to the partnership, having conducted studies with over 10,000 participants through their research division. This aligns with a critical market need. According to McKinsey, while sleep ranks as consumers’ second-highest health priority, it remains the area with the most unmet needs.  

"alphabeats has proven that music-driven neurofeedback can transform mental training for athletes," said Colin Lawlor, CEO of SleepScore Labs. "Sleep is fundamental to both mental and physical performance. By joining forces, we're helping users optimize their complete performance cycle - from training to competition to recovery."

The integration will center on SleepScore's Sleep.ai Intelligence Platform, which transforms and analyzes sleep data from over 500 wearables. The new solutions will give users deep insights into how their sleep affects their mental training, while providing clear recommendations for improvement.

This partnership adds a strategic facet to alphabeats' growing mental training ecosystem, which includes collaborations with Muse, BrainBit and Feed.fm. As alphabeats enters 2025, the company also announced plans to launch the alphabeats Performance Collective, which brings together leaders across science, sports, and business to advance the future of mental performance. Further details and founding members will be announced throughout Q1 2025.

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About alphabeats

alphabeats envisions a world where everyone can train their mind without limits, becoming the directors of their attention, flow, and recovery. This vision comes to life with a pioneering approach that fuses curated music and neurofeedback technology, enabling athletes to master their mental performance. alphabeats is designed for athletes looking to push the boundaries of mental resilience, focus, and recovery. By offering a unique pathway for enhancing mind-body synergy, alphabeats sets new standards in athlete training. Discover more about the vision and join the movement towards boundless mental training at listenalphabeats.com, and follow the journey on Instagram, Facebook, YouTube, X and LinkedIn.

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About SleepScore Labs

SleepScore Labs is transforming the world by empowering businesses to address sleep problems at scale, driving sleep improvement powered by science and world-leading data and technology. Health and wellness companies can leverage Sleep.ai SDK/APIs to unlock significant value for their patients and consumers. Founded by sleep experts from companies and institutions such as ResMed, Apple, Philips, and Harvard, SleepScore Labs has studied more than 600+ million hours of sleep and offers a suite of B2B2C services to improve health and wellness outcomes. For more information, visit www.sleepscore.com.